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Friday, December 17, 2004

MKT 503 Final Complete
: :
Marketing Management (Final #2 of 4) is over as of this afternoon. In two hours we were forced to pound out a 'Big Picture Framework' Marketing Analysis of Zima. Talk about challenging. How do you write a marketing plan for a disgusting girly drink that's trying to steal share from beer drinkers?

Here's how: Zima - Big Picture Analysis

1 Comments:

At 28/12/04 8:21 AM, McFadden said...

By any chance did you take an existing powerpoint from Viagra and Levitra? On the 2nd to last page you have those listed as a part of your Zima analysis...or maybe they are related.

 

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